STRATEGY
WITH
TEETH.
PRODUCT LAUNCHES
✦
CREATIVE DIRECTION
✦
PROJECT MANAGEMENT
✦
BRAND ARCHITECTURE
✦
VISUAL STORYTELLING
✦
GRAPHIC DESIGN
✦
PRODUCT LAUNCHES ✦ CREATIVE DIRECTION ✦ PROJECT MANAGEMENT ✦ BRAND ARCHITECTURE ✦ VISUAL STORYTELLING ✦ GRAPHIC DESIGN ✦
MULTIDISCIPLINARY CREATIVE WITH 20+ YEARS OF EXPERIENCE SHAPING BRAND IDENTITIES, DESIGNING PACKAGING, AND LAUNCHING PRODUCTS THAT CONNECT WITH CONSUMERS. FROM CONCEPT TO CAMPAIGN, I BUILD VISUALS THAT ARE BOLD, INTENTIONAL, AND ROOTED IN STRATEGY, LEADING TEAMS AND SHAPING SYSTEMS THAT STAND OUT.
I DESIGN WITH IMPACT IN MIND, GUIDED BY INSTINCT, INFORMED BY CULTURE, AND ALWAYS ROOTED IN PURPOSE.
PROFICIENT IN ADOBE CREATIVE SUITE (PHOTOSHOP, ILLUSTRATOR, INDESIGN) WITH WORKING KNOWLEDGE OF AFTER EFFECTS, PREMIERE, AND AI TOOLS LIKE FIREFLY AND CHATGPT.
CREATIVE ETHOS.
motion graphics.
I CREATE MOTION GRAPHICS THAT ELEVATE BRAND STORYTELLING WITH SIMPLE, IMPACTFUL ANIMATION. MY WORK INCLUDES PRODUCT-FOCUSED CLIPS, SOCIAL CONTENT, AND STYLIZED GRAPHICS THAT BRING STATIC DESIGN TO LIFE.
I PRIORITIZE CLEAN TRANSITIONS, BRAND CONSISTENCY, AND PRACTICAL EXECUTION TO SUPPORT MARKETING, SALES, AND DIGITAL CAMPAIGNS.
long-form print design.
I DESIGNED THE KOROVA SALES BOOK AS A 130+ PAGE WHOLESALE CATALOG AND BRAND INTRODUCTION TOOL FOR DISPENSARY BUYERS & CUSTOMERS BLENDING BOLD VISUALS WITH A CLEAN, STRUCTURED LAYOUT.
IT FEATURES CUSTOM PRODUCT PHOTOGRAPHY, ICONOGRAPHY, AND STYLIZED INFOGRAPHICS TO CLEARLY PRESENT KOROVA’S DIVERSE CANNABIS LINES WHILE REINFORCING THE BRAND’S BLACK-MARKET AESTHETIC.
BUILT FOR BOTH PRINT AND DIGITAL FORMATS, THE BOOK BALANCES PROFESSIONALISM AND EDGE, SUPPORTING SALES OUTREACH, PRODUCT EDUCATION, AND MERCHANDISING.
CLICK TO SEE ENTIRE BOOK
video content for social.
I DEVELOPED A VIDEO STRATEGY THAT TREATED EACH PIECE NOT AS STANDALONE CONTENT, BUT AS A CHAPTER IN AN UNFOLDING BRAND MYTHOLOGY, FOCUSING ON TELLING BRAND ORIGIN STORIES LIKE FOLKLORE DESIGNED TO BUILD KOROVA'S BRAND PRESENCE THROUGH NARRATIVE-DRIVEN CONTENT.
music production & album art.
MUSIC PRODUCTION WAS ONCE A FULL TIME JOB. DURING THAT TIME I CREATED BOTH MUSIC AND ALBUM ART, USING EACH RELEASE AS A PLATFORM FOR COMPLETE CREATIVE EXPRESSION.
THE VISUAL WORK REPRESENTS AN IMPORTANT FACET OF MY DESIGN VOICE. TAKE A LOOK, TAKE A LISTEN.
